Don Swainson, Managing Partner of Cameron Stewart Integrated Strategy, is pleased to announce the addition of Laura Betcke who joins the team as Director, Insights and Analytics. Laura brings a strong background and broad therapeutic experience in pharmaceutical market analytics and new product planning, including experience with Eli Lilly, Bayer and (Teva) Novopharm. Laura’s focus with Cameron Stewart clients will be to provide actionable insights and analytical support to help create successful brands. Laura’s addition to the team will help enhance the Cameron Stewart patient-centric offering through the following services:
· New Product Development
o Market assessments for new products/indications
o Size of opportunity, prescribers/influencers, current gaps/opportunities, current and future competitors
o KOL mapping
o Business Plan Development
o Pricing analysis
· Market Research/Analytical Support
o Insights from existing primary/secondary research
o Data analysis
o Market Research Project Management
o Automated speech-enabled market research
· Advisory Boards
o Facilitation/Agenda creation/Thought Leader Identification
· Forecasting/Modeling
o New product/indication forecasts
o Scenario generation
Cameron Stewart Integrated Strategy Inc. is a new model of pharmaceutical marketing agency with a focus on patient-centric marketing. Cameron Stewart offers clients truly innovative brand building capabilities through the combination of strategic insight and innovative tools to address market access, pricing, awareness, uptake, loyalty and patent loss challenges. Laura can be reached at lbetcke@cslifescience.com